While browsing through Technical Communication Blogs I saw an article called “Discourse by Design”, which immediately caught my attention. Ok yes, I already knew technical communicators used design but I wanted to know why someone in this industry sector was writing about design, and if it would relate at all to what I think when I hear “design”.
According to Michael Opsteegh, a new blogger on STC, “Discourse by Design is a balance between the academic and the artistic. Design is as much about theory and research as it is aesthetic and taste.” Opsteegh goes on to say that whenever you view something you instantly judge it based on the first impression, and of course appearance. He lists the below items as things that viewers, clients, and consumers judge your work by…
However technical communicators often leave design aspects at the bottom of their priorities, and focus on content. He makes excuses for fellow technical communicators by saying they often face “looming deadlines, rigid templates, and single-sourcing.” So to the bloggers and viewers reading this post, please remember that design IS important, do not lock yourself into templates that keep you from exploring your artsy side, and expressing your creative personally through both content and design.
As a Media Arts & Technology student at RIT, we also need to learn this rule but we need to focus more on making our content as accurate and correct as possible, instead of spending hours making sure the design is absolutely perfect Just remember two things… design and content, if you give an equal amount of attention to both than your work will be impressive and appealing.