Designing for Print and Digital

I found a short page from the STC TCBOK about designing for print and digital and thought it was perfect because with today’s technology, most companies are either going digital, or have the resources to produce both, so they are designing for print pieces and digital.

The entry is entitled “Designing Information: Print to Digital” and can be found here: Designing Information: Print to Digital.

The basic concepts expressed is that there should be some conformity throughout both the print and digital versions, but you need to also make design decisions based on the medium through which you are using.  For example, you can turn some static elements from the print piece into animations for the digital, or remove things completely to fit. When designing for digital (web), the proportions need to be considered about the layout because a printed piece is based on a grid, and the web uses columns of fixed width.

Though the page is short, it gets the point across that you will be designing slightly different for print and web, and there are some decisions to be made and factors to consider when designing for both.

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3 thoughts on “Designing for Print and Digital

  1. I feel like to us this is more common knowledge that the design and layout would be much different. When you go from print to web or to mobile things will change from your colors to your design and web can be more interactive. Then to mobile you a viewing on a much smaller screen so that will be different from viewing on your computer.

    • I agree. This entry is missing a lot of fundamental information, even at a beginner’s level. It is missing key components, and entirely leaves out mobile which is a very popular platform to use these days.

  2. I too wished that they included more information and then discussed the difference between print, digital and mobile since designing websites that function for both computer devices and mobile phones is rapidly increasing. The article was to broad on this topic and needed to include much more details so readers to fully grasp how the same thing differs so much between print and digital. We’re lucky because we’ve learned this in previous classes in college, but to those who aren’t learning about this topic in school, or have no prior knowledge about the conversion really would have to do additional research aside from this article to be able to obtain key elements in this topic.

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