When writing for an advisory design, you must use graphics and language that help to portray the severity and consequences of the risks. Signal words are the tool we use to clearly inform the public.
For a warning to be appropriate, use:
- Identify the gravity of risk
- Describe the risk
- Explain how to avoid it
In planning for the advisement, make sure to research the target audience and the product. Have a thorough understanding of the product, how, when and where it is used, and all the possible risks.
- Do not assume every consumer has the same knowledge
- Write to the lowest level of your audience
- Place the warning before it is needed
- Use plain English
- Explain anything unclear
- Research legal warning guidelines
During design, highlight material by using these techniques:
- Contrasting Colors
- Put the content in a box
But do not:
- overuse techniques
- highlight excessive amounts
- use different techniques for the same purpose
- Capitalize entire sections or sentences
Warnings should be with their associated section, not just all in one area like the beginning (can be easily overlooked).
Examples of Warnings